Marketing strategy is defined as being the efficient use of scarce resources to achieve the desired objectives.
Our job is to clearly understand what these objectives are, to question them if required at the briefing stage and qualify them as part of any business research, and to challenge any pre-conceived ideas as necessary within our strategic proposition, which is the outcome of the marketing strategy phase.
It needs to consider the available budget and the desired profits that will be a direct and indirect result of any related marketing activities. It needs to assess and recommend the best media channels to use to achieve the strategic objectives. It needs to establish meaningful success criteria, wherever this is possible.
This does not mean that a marketing strategy ought to eat up huge amounts of time and money. Good strategy is a consequence of knowledge and experience, attitude and flair, disciplined teamwork, pragmatic brainstorming and creative insight.
Our Marketing solutions include
- Online Marketing
- Email Marketing