Optimisation

If you already have a website and are not achieving the ranking you expect, then addressing this area of your website project is a good place to start.


Search Engine Optimisation


Search Engine Optimisation, otherwise known as SEO is the science behind achieving a great ranking for your website in search engines such as Google. There are many factors that affect your site's SEO, for example choosing the correct keywords, or posting quality content. But there is a lot more to SEO that most people realise, and there are no magic fixes. However with the right knowledge and skills we can make a huge difference to any website and get you ranking as high as possible from a technical standpoint, and work alongside you to achieve ongoing growth. 

We have improved SEO for many of our clients with great results to prove it. Our clients made the investment, we made the effort!


Google Page #1

Client: SengS

Keyword: Subsea engineering  aberdeen

Google Page #1

Client: JKR Contractors

Keyword: Concrete Contractors Aberdeen

Google Page #1

Client: The Men's Emporium

Keyword: Mens Hairdresser Aberdeen

Google Page # 1

Client: Ellon Timber Supplies

Keyword: Timber Aberdeenshire

Google Page # 1

Client: Balgownie Ltd

Keyword: Tractors Inverurie

Google Page # 1

Client: Rood Signs

Keyword: Signage Aberdeen

WEBSITE OPTIMISATION

Website Optimisation is the implementation of the most searched for keywords/key phrases into your website relevant to your page content and also involves other key tasks to make you site ‘fit for web’.

Optimised keywords and key phrases help to build and improve your page content, page descriptions and page titles. When successfully aligned these individual elements help to create optimised content as mentioned in the Website Analysis section of this page.

If you already have a website and are not achieving the ranking you expect then addressing this areas of your website project is a good place to start.

For an accurate quote please contact us to discuss your requirements.

WEBSITE ANALYSIS

Due to the ever changing Google Algorithms, website optimisation or search engine optimisation (SEO) has become a key to successful ranking of any website.

There are numerous methods involved in creating successfully optimised web pages. From the site design itself, the quality of content on each web page, keyword optimisation and search engine submission are a few ways to achieve a successful search engine ranking.

The single most important aspect of optimisation is the amount of visitors to your site. This can be achieved organically over time but is not guaranteed, the most effective way to increase visitors to your site is to create a targeted Marketing campaign intended for a specific audience.

These type of marketing campaigns coupled with a detailed keyword, content and web page optimisation campaign can produce effective results allowing you to bring more people to your website and in turn converting visits to sales.

For a more accurate quote please contact us to discuss your requirements.

GOOGLE ADWORDS CAMPAIGNS

Google Adword campaigns are ‘pay per click’ marketing campaigns displayed on the google search results page for relevant content searches.

The ‘pay per click’ advert is positioned randomly on the right-hand-side of each search results page and are ordered by relevance, the amount each click costs the owner of the advert and the amount of times the advert is displayed is based on the value of the daily budget assigned to each as can be their frequency can be determined by how often and at what time of the day the seller wishes to display them.

These adverts can be analysed for how many times they have been visited, the effect it has had on your overall site visits and the key measurement of their effectiveness is analysing if sales or contact has been made from their appearance on the search page.

We can create Google Adwords campaigns and manage them for our customers based on the content and allocated daily budget.

For a more accurate quote please contact us to discuss your requirements.

SEARCH ENGINE SUBMISSION

Upon your site being designed, analysed, optimised and tested, ready for publishing, your site is submitted to your chosen search engines i.e. Google, Bing, Yahoo, Ask, AOL etc.

The benefits of search engine submissions are simple, they speed up the time it takes for the search engine to pick up the new content on your site and it can be categorised and placed correctly within the search engine for effective ranking.

This service is part of our website design package but is offered for customers with an existing site needing assistance and guidance on this task.
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