Helping you stand out in the crowd.
Branding
Shapes the way people perceive you, and influences whether or not they will invest in you.
Good strong branding gives your buyers a way to remember you, creates an identity for your business, and sets you apart from competitors.
The purpose of a brand position in marketing is to establish trust within your consumers and create loyalty.
The importance of branding in business
A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality.
Branding has always been a vital part of business, but it may be more important now than ever before. With social media, consumers get exposed to new brands every day. This can be great for consumers who have plenty of options and are able to do research to find the best one, but it makes it harder for businesses.
Brand Identity
We know how to harness the essence of your business and give it an identity which will stand out. A strong brand is invaluable as the battle for customers intensifies day by day. We will work closely with you to build a clever brand strategy which understands the needs and wants of your customers and prospects and helps to connect you to your clients.
Colours, designs, and logos, all are integral to your brand and its identity. These visual elements are what stick in the head of your customers/clients, and is what they remember more than anything else.
Logo Design
A well-designed logo builds trust by validating your professionalism and get’s people to stick around.
It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
Business cards, Stationary & Print Design
First impressions count, and stationery items like business cards, compliment slips, letterheads, brochures, calendars, etc; can really communicate to your clients whether you have a professional approach to your business.
We design beautiful stationery that aims to represent your brand in the most professional way possible, increasing your chances of sending a convincing message to your audience.
Website Design
Your website is your single most important brand development tool. It is the place where all your audiences turn to learn what you do, how you do it and who your clients are. Prospective clients are not likely to choose your firm solely based on your website. But they may well rule you out if your site sends the wrong message.
Further, your website will be home to your valuable content. That content will become the focus of your search engine optimisation (SEO) efforts so that your prospects, potential employees, and referral sources will find you and learn about your company. Online content is central to any modern brand development strategy.
Marketing & Advertising Collateral
Whether it’s printed or digital advertising it is important for your brand to be represented consistently throughout all media, and for your website to be supported by other marketing tools to help you communicate your message further.
We are experts in translating your brand image and values into powerful marketing tools such as: email campaigns, promotional videos, animated presentations, web adverts, digital brochures, signage, vehicle livery, and much more.
Social Media Branding
We live in the era of social media and so we are trying to help our clients realise the importance of Digital Marketing and how key these platforms are to reinforce their corporate identity & marketing strategies.
We find that more and more, company pages on platforms such as Facebook and LinkedIn are quickly becoming a trusted source of information for new clients, as well as a window into the company’s popularity and reputation.
We offer professional advice on how to utilise these platforms as well as professional graphics and content for your social media pages.
Ongoing Support
We can provide you with social media support management. This includes everything your clients could possibly want – from creating content, social listening, and growing brand awareness, to engaging with followers across multiple platforms.
How We Do It
Whether you are a new business or looking to rebrand, our creative team will oversee your project from start to finish. Understanding the message you want your business to convey to the world, and understand your customers and what you want them to take away from your business.
We do our homework; we look at your company positioning against competitors to establish your unique selling point to give your business a competitive edge.
A strong, well differentiated brand will make growing your company much easier. But what type of firm do you want? Are you planning to grow organically? Your overall business strategy is the context for your brand development strategy, so that’s the place to start. If you are clear about where you want to take your firm, your brand will help you get there.
You are now ready to determine your firm’s brand positioning within the professional services marketplace. How is your firm different from others and why should potential clients within your target audience choose to work with you?
The next step in the process is to build out the remainder of your marketing toolkit. This might include one-page “sales or data sheets” that describe core services offerings or key markets served. In addition, there may be branded print or electronic brochures, proposals, stationary, displays & exhibition stands.
Increasingly this marketing toolkit also includes videos. Popular video topics include firm overviews, case studies or “meet the partner” videos. Key services offerings are also very useful. If prepared appropriately, these tools serve not only a business development function but also are important for brand development.
Development Services
- Brand Identity
- Logo Design
- Business Cards & Stationary
- Web Design
- Marketing & Advertising Collateral
- Social Media Branding
- Display & Exhibition Stands
- Ongoing Support
Website Development
We specialise in designing, developing & supporting bespoke, engaging, user-friendly websites.
Search Engine Optimisation
Through SEO we can help you achieve a great ranking for your website in search engines.
Hosting & Security
We can advise on the best domains for your business, and provide hosting for your website and emails.
Branding
We will work with you to build a brand strategy which is clever, attractive & visually consistent to help connect you to your clients.
Digital Marketing
We use today’s technologies and trending social platforms to help you reach your clients.
Graphic Design
Working closely with you to build a clever brand strategy and beautiful bespoke graphics.