Enhancing your digital discoverability.

Search Engine Optimisation

We listen. We think. We create.

Have you ever wondered how your website could rank higher in search engine results pages?

Search Engine Optimisation (SEO) isn’t only about keywords. It’s how you can attract qualified leads through enhanced website traffic and remain visible in the marketplace. If you are focused on growth, an ongoing SEO strategy is crucial.

Web Balance has 14 years of experience in SEO strategy and the technical know-how to deploy several tactics designed to enhance your web presence. If your aim is to improve the quality and quantity of your website traffic, Web Balance can help you to realise your digital potential.

How We Do It?

We deliver digital results aligned with your business goals. Taking a hands-on approach to SEO, we use our experience and strategic mindset to enhance your website traffic in a meaningful and measurable way.

Website Analysis

Google doesn’t follow trends – it sets them. As a trendsetter, Google’s algorithm is everchanging, and website optimisation has become key to the successful ranking of any website.

Ranking on search engine result pages goes beyond keywords, and website analysis is key to a successful online presence. Web Balance digs deep into your website to understand content quality, keyword optimisation and user experience to ensure it meets Google’s evolving standards.

By certifying your business is up to speed on the latest trends, we’ll work together to confirm that your on and off-page SEO is doing the groundwork for you.

SEO search engine optimisation Web Balance Aberdeen

Website Optimisation

Website optimisation is an evolving project that requires selecting carefully considered phrases relating to your product or service. By taking a strategic approach to determining keywords relevant to your business, you can attract qualified website traffic that’s already searching for what you offer.

Ensuring that your keywords are up to scratch is the first phase in this journey. Creating and implementing strategic marketing campaigns aligned with your business objectives and keyword suite is the most effective way to increase visitors to your site.

Targeted market campaigns coupled with a detailed keyword strategy will produce impressive results, bringing more people to your virtual shopfront and converting traffic into sales.

I fully recommend Web Balance. Always helpful, things are never a problem, they know what they are doing and make a great job of doing it.

Craig Scott

Owner - CT Scott

Google AdWord Campaigns (PPC)

Take things a step further with pay-per-click advertising (PPC). PPC marketing campaigns guarantee that your business is visible on Google’s search results pages.

Putting a budget behind a Google AdWords Campaign will determine where, when and how your website appears in search results. Better yet, you can dig deep into the impact of these campaigns with measurable analytics to verify success.

Web Balance is perfectly positioned to manage, maintain and make recommendations for Google AdWords campaigns on your behalf, ensuring the spend is aligned with your overall objectives.

Development Services

Website Development

We specialise in designing, developing & supporting bespoke, engaging, user-friendly websites.

Search Engine Optimisation

Through SEO we can help you achieve a great ranking for your website in search engines.

Hosting & Security

We can advise on the best domains for your business, and provide hosting for your website and emails.


We will work with you to build a brand strategy which is clever, attractive & visually consistent to help connect you to your clients.

Digital Marketing

We use today’s technologies and trending social platforms to help you reach your clients.

Graphic Design

Working closely with you to build a clever brand strategy and beautiful bespoke graphics.